2020 BROW TRENDS

At Jasmine Beauty we like to do our homework and invest time into looking at what’s up and coming regarding new brow trends from abroad. We like to stay current in our industry but also true to our brand and to the brow couture we have grown and developed over the years. We are true believers in timeless beauty!

The number one thing we promise our clients is to protect the longevity & health of the brow, so we only offer treatments that align with this. As we know, the beauty industry is full of wonderful new trends and ideas to reinvent ourselves - but be careful! Not all of these ideas protect the health of our precious eyebrows. 

​But what will the “modern” brow look like in 2020?

We have seen brows play a major role in fashion over the last several years. Very defined, very dark and very bold. Just like fashion trends, brow trends shift. Brows are now becoming softer, less defined and definitely not as dark and opaque.
It may start to drift away from the heavy look that some clients are asking for - especially in microblading and block tinting - and become more transparent.

We have had the dark, highly emphasised brow for several years, but now we are starting to see more skin show through the brow hairs. Brushing the brows up, above the natural line also allows more skin to show through. We noticed this last year with the Lamination and soap brow trend on the rise. You should be seeing this look spill over into 2020. Not everyone’s brows are naturally long enough to achieve this feathery, brushed up look. And many older women feel it looks a bit too messy.

After much consideration during 2019 we have decided to NOT offer Brow Lamination as a treatment at Jasmine Beauty Therapy as we believe that there can be some risks involved with this technique that may damage hairs. We are all about the long term health of your brow. We believe the “brushed up look” can be achieved with careful grooming and the use of our quality products. 

One trend that has kept its strength over the past few years is the very full brow. Although brows will still be full, we feel that brows may slim down just a bit. A full brow equals youth, but starting in 2020 we may be headed for a slightly slimmer brow over the next few years. We won’t be diving back into the super slim brow of the 90’s, but brows may no longer be ultra-full.

Another thing to take note of is texture. Adding texture and a wispy look to a brow is possible using products. This can give a more “natural” look so using gels and powders should also continue to be on point. Once again, with texture, you are seeing more skin breaking through. So a dark, heavy brow will be less desirable.

You will also see highlighting of the brow hairs using gel or gloss.  Using a brow gel that adds gloss and sheen to the hairs, so light is reflected, will be big in 2020. 

And what about brow colour for 2020? Brows could begin to be a little less matchy-matchy with your hair colour. In fact, using a powder or pencil that is lighter than your brows may be the next trend. Once again this ties back into the fluffier, more transparent brow.

So to wrap it up, here is what to watch for in 2020 Brow Trends: 
- Softer and less dramatic 
- Skin showing through the brow hairs 
- Texture added using brow gels, soft pencil work and powders 
- Adding light reflecting gel to the hairs ie clear brow mascara 
- Not quite as ultra-full 
- Brow colour may be lighter than hair colour

Want to get your hands on some amazing brow products? Check out the range, available in store now.

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